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Leading distributor of fixings, fasteners, power tool accessories and hardware, ForgeFix has turned charity fundraising into an art form.
The business recently donated a unique portrait created using 4000 of the company's ForgeFast elite performance woodscrews for sale at charity auction.
The picture, a 1.2m by 1m portrait of music icon David Bowie, sold for £1000 at the silent auction which was held at the NMBS Gala Dinner in April.
All proceeds from the sale have been donated to CRASH - the construction industry charity which supports homeless and hospice charities with free advice, practical assistance and financial aid.
The Bowie picture comes from a series of similar images which ForgeFix has dubbed ScrewsArt™. Other portraits include an image of boxing legend, Muhammad Ali.
ForgeFix began creating the portraits as a unique and innovative way to demonstrate the capabilities of its ForgeFast woodscrews.
Launched in 2016, ForgeFast woodscrews outperform the majority of premium woodscrews currently on the market in a wide range of areas - including drive-speed, cam-out reduction, corrosion resistance, shear prevention and even environmental impact.
Due to their exceptional characteristics, ForgeFix has positioned ForgeFast screws in a new and elite performance category in order to highlight their next generation capabilities.
All of the ScrewsArt™ portraits were created with the help of existing and potential customers who attended the ForgeFast launch events and by visitors to ForgeFix's stand at various trade shows and exhibitions over the last nine months
People were asked to insert screws into a template so they could experience some of the benefits to using the ForgeFast range first-hand.
Commenting on the Bowie portrait and subsequent charity donation, Brian Trevaskiss, marketing manager at ForgeFix, said: "We first came up with the idea of creating the ScrewsArt™ portraits as fun way of enabling potential buyers of ForgeFast to get hands-on with the range and to help them appreciate just what makes these products elite performance woodscrews.
"We felt it was important to do something worthwhile with the resulting portraits such as using them to benefit charities. We're delighted the Bowie picture proved so sought after in the silent auction at the NMBS Gala Dinner and that it's ultimately raised so much money for CRASH."
Francesca Roberts, chief executive at CRASH, added: "We'd like to thank ForgeFix, NMBS and the winning bidder, John Smith, managing director at Plumbco, for their support of CRASH. Without the generosity of the industry, our work simply would not be possible.
"The sale of the Bowie ScrewsArt™ portrait was certainly an innovative way of fundraising. These funds will now be used to make an important contribution towards both our current and future projects to make a difference to people's lives."
To see the David Bowie ScrewsArt™ portrait being created, visit https://www.youtube.com/watch?v=pTZ8q2J1n2A