British based LED lighting manufacturer and global distributor sees the future on e-commerce sales and seizes the opportunity with new business venture in the supply chain. Cardiff-based Sedna Lighting has just launched a new web re-seller offering to allow distributors to make the best of their e-commerce experience. [[{"type":"media","view_mode":"media_large","fid":"717","attributes":{"class":"media-image aligncenter wp-image-6226 size-medium","typeof":"foaf:Image","style":"","width":"300","height":"300","alt":"-Far and away the best prize that life offers is the chance to work hard at work worth doing.-Theodore Roosevelt (1)"}}]]The new e-commerce platform rolled out by Sedna® will involve providing bespoke branded websites for its distributors as well as drop shipping and managing orders. For only a small hosting fee per year, Sedna’s new e-commerce venture will provide distributors with a  brand new ecommerce website under their domain, colours, banners and logo of choice. The new service will give distributors the opportunity to establish their own brand online while still benefiting from Sedna’s years of expertise, quick lead times & wide product range. According to recent statistics from the IMRG Capgemini e-Retail Sales Index, online retail sales recorded an 11 % year on year increase in 2015 equating to about £114 bn spent online this year. Speaking about the new launch, Rose Sgueglia, Marketing Executive at Sedna Lighting, said: “In the past few years we have seen an increase in the number of distribution outlets and wholesalers expressed interest in moving their business online following the success of a small number of niche online specialists. Sedna is anticipating the trend by providing a web-ready fully managed e-commerce site. “We will manage orders, shipping & delivery and distributors merchant accounts. Our in-house design team will design bespoke packages under customers’ brand, along with own domain name, logo, about us, branded colours and contact details. We will also provide a helpful and simple guide to SEO on optimising the website to get the right traffic and attention.” A pioneering company, Sedna has always distinguished itself as a front runner establishing a worldwide recognised brand. From partnering with Cardiff University to making LED art with students from the University of the Arts in London, Sedna is always looking for interesting technological and creative projects bringing the general public always a little bit closer to the LED market. Do you want to find out more? Please visit or get in touch with our team ( You can also look for our hashtag, #onelightatatime, on social media to find out more about the Sedna Light Foundation and how you can help.  


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