(LuxLive, Stand K6, 18-19 Nov) The Aurora Group, the global manufacturer of energy saving, smart LED lighting solutions, is unveiling its new catalogue, ‘Lighting 2016 Edition 1’, to coincide with the opening morning of LuxLive 2015. The catalogue reveals the new products that Aurora will be releasing in the new year, and demonstrates how the company intends to deliver ‘Value Beyond Illumination’ in 2016 and beyond. For the first time, the catalogue represents the entire Aurora Group branded portfolio, including the recently rebranded retail lighting specialists, Microlights - with over 30 years’ experience in assisting customers enhance their retail sales through lighting. The 2016 catalogue presents Aurora Group’s combined expertise and products under one holistic brand, as Richard Sells, Group Managing Director, explains: “With a consolidated approach we can offer a complete range of products to accommodate five sectors – residential, hospitality, retail, commercial and industrial. “By presenting clients with a one-stop lighting projects solution, we can provide an all-encompassing service to arrange the most appropriate solution for each application,” he continues. [[{"type":"media","view_mode":"media_large","fid":"626","attributes":{"class":"media-image aligncenter wp-image-5782 size-medium","typeof":"foaf:Image","style":"","width":"300","height":"200","alt":"Lux Live Aurora New Catalogue"}}]] The catalogue explains in detail how the Aurora Group can efficiently work on a project from start to finish: an initial in-depth consultation phase to understand the client’s requirements; designing the lighting system using the latest software; managing the project’s timescales and brief by working with all concerned parties; providing a focused approach from start to completion, where multi-functional teams work together on all project requirements; and finally the aftercare service, to ensure the client’s satisfaction. Project-based solutions mean an increasing amount of the business can gain exposure to a particular customer, and it can better combine to achieve the requirements, vision and expectations of each industry, while delivering its premium products. “By providing personalised solutions for any lighting scheme using application-centric products, we can extend our offering to become a truly global partner for any project size,” Andrew says. “The catalogue, with its sleek look and holistic approach, will deliver the confidence to current partners and prospective consumers that our new and upcoming range of lighting products can deliver endless solutions to cater for every need,” he concludes.  


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